Starting a brand can feel quite daunting, even with years of experience working in the industry, being your own boss comes with new challenges.
It is very easy to see other people doing a similar thing and compare yourself to what level they are at, when it's likely that you're trying to achieve something completely different.
I've found reading case studies and books the most unbiased way of educating yourself about the particular industry you are in. It is a common myth that articles online are more up-to-date than books published years ago and this couldn't be more wrong.
The books I've listed are some of my favourites for branding, customer purchase patterns and brand stories. These are relevant across a number of industries and I hope they will helpful to you.